Our Story

Founded in 2001 by the Dusablon family, the Le Prix du Gros group has grown significantly over the years. Now bringing together 13 of the top automotive brands across 11 different dealerships, our company stands as one of the largest new and pre-owned vehicle networks in Quebec. With an inventory of over 5,000 vehicles and exceptional customer service, Le Prix du Gros is undeniably a leader in the automotive industry.

The group—which includes Kia Trois-Rivières, Kia Cap-Santé, Kia Laurier-Station, Hyundai Trois-Rivières, Nissan Trois-Rivières, Nissan Shawinigan, Donnacona Chrysler, Mazda Trois-Rivières, Laurier-Station Chevrolet, Volvo Trois-Rivières, and the Méga centre d’occasion—is powered by more than 650 dedicated employees committed to the ongoing success of our ever-expanding company.

Whatever your automotive needs may be, you will find exactly what you’re looking for at any Le Prix du Gros dealership. Thanks to our sales, service, financing, mechanical, detailing, body shop, and parts departments, we can meet all your requirements. Our priority is customer satisfaction, which is why we offer high-quality, trustworthy service. No matter what vehicle you are searching for, we are committed to finding it for you—always at the lowest price!